An ecommerce solutions provider has highlighted the importance of a well designed eBay store to online retailers.
 
While many businesses design their own websites, many also operate a virtual store on the auction website, and Advansys believes that greater attention should be applied to their design.
 
The top priority, the company argues, is an eBay shop that reflects brand identity. This, it argues, boosts customer confidence, brand awareness and trust.
 
"If you already have an ecommerce web design, or brochure website design, you should aim to reflect the brand identity of these through to your eBay shop design," an Advansys statement said.
 
If an organisation does not have a brand logo or a corporate identity, time should be taken to invest in their development.
 
Because eBay stores are so competitive, a well designed one that creates a "wow factor," Advansys argues, can boost the number of potential customers visiting an online shop.
 
Advansys was established ten years ago and specialises in corporate identity, website development and email marketing.