Project demonstrates effectiveness of SEO v PPC Monday, 1st February, 2010 A project on Sportsink.com has demonstrated the benefits of search engine optimisation (SEO) over pay-per-click (PPC) advertising, according to the firm that launched it. US-bas . . . keep reading
Growth of broadband 'will change online behaviour' Monday, 1st February, 2010 The number of fixed-broadband subscriptions is expected to reach 500 million this year, according to a new report by Informa Telecoms & Media, largely due to an explosion in emerging markets such as China. span style="font-family: Times New Roman . . . keep reading
Social search 'encourages collaboration' Monday, 1st February, 2010 Google's Social Search function has been rolled out to allow users to receive results from their friends and family on social media networks and blogs. span . . . keep reading
Google makes Social Search available to all Friday, 29th January, 2010 Google has made its Social Search function, which allows people to view content from their friends' blogs and websites alongside standard search results, available to all users in beta format. /di . . . keep reading
SEO 'yields high-quantity, high-quality results' Friday, 29th January, 2010 Search engine optimisation (SEO) can yield great results for business-to-business products in comparison with other marketing tools such as paid search, according to a report by Marketing Sherpa. span style="font-size: 10pt; font-family: Verdan . . . keep reading
Social media 'will be integral to brand advertising' Friday, 29th January, 2010 Social media platforms will take a significant role in brand advertising in the future, the Internet Advertising Bureau (IAB) has predicted. p class="MsoNormal" style="margin: 0cm 0cm 0pt; . . . keep reading
